Publications – Journal

Jan – June 2016



July – Dec 2016






RVIM Journal of Management Research

ISSN 0974-6722 


RVIM Journal of Management Research is a half yearly publication from the portals of R V Institute of Management. Its objective is to disseminate knowledge in functional areas of management with inter-disciplinary approach. It is a peer reviewed biannual journal with ISSN 0974-6722. The Journal is listed in Indian Management Journals by National Information Centre on Management (NICMAN), VSL, IIM Ahmedabad.

RVIM Journal of Management Research invites original, research-based papers in the areas of Management. Each prospective article is blind reviewed by a panel of eminent reviewers. The Chief Editor of the Journal is Dr. T V Raju, Director, R V Institute of Management, supported by a team of faculty members in the editorial board. The Journal also has an Editorial Advisory Body with members from industry and academia. It has circulation all over the country. The RVIM started publishing this Journal in the year 2009. Till now, 8 volumes have successfully come out with good feedback from the readers, authors, management faculty and professionals.


Editorial Board

Chief Editor: Dr. T V Raju, Director, RVIM

Coordinator: Sri. Gowrisha, Asst. Professor, RVIM



Dr. Anupama K Malagi, Associate Professor

Ms. Anitha D’Silva, Sr. Asst. Professor

Mr. A Chandran, Asst. Professor

Ms. Rashmi Shetty, Asst. Professor


Author Guidelines


Cover page: The manuscript should be accompanied by a cover page containing the article title, the names and affiliations of all the authors (the order of placing author names should be specified), along with their postal address, phone numbers, and email address. Details of the authors’ name and affiliation should not appear elsewhere in the manuscript. In the case of multiple authors, the cover page should indicate the designated corresponding author.

Abstract of about 150 words with 3 to 5 key words should be prepared in a separate sheet.



The recommended length of papers is 8000—10,000 words, inclusive of tables and figures. Material may be formatted in Times New Roman, font size 12 and one and a half line space. Microsoft Word is preferred. All tables and figures must be serially numbered. Tables and figures should carry explanatory notes or legends for clarity or to indicate the source, as necessary; all abbreviations should be expanded. All exhibits should be in black and white only.  British spelling is to be followed except in the case of direct quotations. Capitalization should be kept to the minimum and should be consistent.



Authors must acknowledge all the sources they have drawn upon. Only those references cited in the main text should be listed in the reference list. Sources should be stated briefly in the text, following the author-date convention of by the last name and the date of publication, in parentheses. Citations within the text would read, for e.g. ‘According to Sharma, (2010) …’ or ‘… (Sharma, 1991)’. These citations should be amplified in a list of references appearing at the end of the paper. The reference list should be in alphabetical and chronological order, and should include complete bibliographical details, as appropriate—the name(s) of the author(s), year of publication, title of the article/book, name of the journal, details of the publisher, volume and issue number, and individual page numbers, URL of online sources (online journals, magazines, or newspapers) with access date. Citations in the text should follow the referencing style used by the American Psychological Association (APA).

Quotes should be cited accurately from the original publication and use double quotes. Apart from the author and year, page number should be mentioned for quotes. The name of the publication, usually a book or journal, appears in Italics.


Submission of manuscripts

Manuscripts sent for review should be original work which has not been previously published or submitted for publication elsewhere. If the research work was presented in seminars the details of the same should be mentioned with acknowledgements to the reviewers. Send your manuscript to

Manuscripts, which do not conform to those guidelines, will not be considered for publication. An author will receive a complimentary copy of the issue in which his/her paper appears.


Copyrights and Permissions

Authors must cede copyright of the article for publication in the journal if it is accepted for publication, and certify that all copyright requirements in respect of material used directly or indirectly in the article have been duly met. Copyright rests with RVIM in respect of the material submitted for its use and dissemination in any form or medium, individually or in any collection or other configuration, print, audio-video, electronic or otherwise. Except as authorised, no part of the material published in RVIM Journal of Management Research may be reproduced, photocopied or stored in retrieval systems, or used for commercial or other purposes.



RVIM Journal of Management Research is published two times a year. Annual subscription for each volume of two issues (print edition) is Rs.500. Subscriptions are accepted on a prepaid basis only and will be acted upon with prospective effect. For subscription please write mail to or send request to the following address.


Manuscript and all editorial correspondence should be addressed to:

The Chief Editor

RVIM Journal of Management Research,

R V Institute of Management

CA 17, 26th Main, 36th Cross, 4th ‘T’ Block, Jayanagar, Bangalore-560 041.

Ph: 080-26547048, 42540300